NICOLE STEEL
Founder

Artist | Accidental Engineer | Tastemaker

She dreamt of a world of critical thinkers, bored to tears of few acceptable options, who worship traditional craftsmanship and innovation.

The American-European designer was inspired to level up and create a coveted, ultra luxury brand for the modern world and it's tastemakers, merging fashion and technology like never before.

Nicole's inspiration is fueled by authenticity, integrity, extensive world travel and her affinity towards the exceptional. Her background in luxury design, development, investment and a passion for architecture influence her deeply. She enjoys breaking all the rules, while displaying exquisite taste.

STEEL American luxury is her third baby. She intends to be the hardest working person in the room until her retirement in 40 years, on a buoyant vessel at sea.