Introducing STEEL, the world's first and only phygital luxury brand, combining unparalleled craftsmanship, access to an exclusive private community and proprietary digital authentication powered by Blockchain.

Your STEEL Passport, deployed with each purchase, makes digital authenticity simple, verifying your item's provenance, downloadable directly to your Apple Wallet or Android Passkit.

The STEEL Passport provides you access to an exclusive community of fellow design and Web3 enthusiasts (curious, emerging and established) who share a passion for the STEEL Philosophy: Innovation, Excellence, Community and Sustainability.

Quite Simply, STEEL is Luxury for the Modern World.

S T E E L is the Inventor & Exclusive Maker of the Original SmrtKuff ™

Day-To-Night SmrtKuff ™
RockStar SmrtKuff ™